Limited to 10 independent operators

The Founding 10

We are not looking for 10 customers.

We are looking for 10 fitness businesses to build EaseFIT with.

Get software shaped around your operation and direct access to our product and AI team, without the cost of commissioning a custom application.

Apply to join the Founding 10Only 9 spots left

1:1

Direct access to the people building EaseFIT.

Founder-led setup

A different beginning

Built with operators, before wider launch.

Most software is built first and sold to you later. You are given a list of features and expected to change the way your business works to fit it.

We are doing it differently. Before configuring EaseFIT, our team sits with you and understands how your business actually works.

+How you manage members

+How bookings happen

+How your team communicates

+How you manage workouts

+How you track attendance

+How leads come in

What you get

The attention of a custom project, with the economics of SaaS.

The product remains EaseFIT and you use it through our subscription model. As one of the first 10 businesses, you get a level of access, configuration and product influence that normally comes with building custom software.

Shaped around your business

We start by understanding your workflows, then configure EaseFIT around the way your operation works.

Access to AI engineers

Together, we identify where AI and automation could genuinely make a difference. No AI for the sake of AI.

Influence over the product

When you repeatedly face a problem EaseFIT does not solve, you have a direct line to the people deciding what gets built next.

Personal setup and onboarding

We work with you directly instead of sending you a login and asking you to figure everything out.

Technology with a purpose

Solve the real bottleneck first.

AI with a purpose

Skip the AI buzz. Find where AI can actually help.

Everyone is talking about AI receptionists, assistants, automation and marketing. The real question is where AI can save you time, reduce manual work or help you serve members better.

As a Founding 10 operator, you will work directly with our product team and AI engineers to look at your actual processes. We will identify where AI makes sense and, just as importantly, where it does not.

Maybe it is answering calls while you are coaching. Maybe it is following up with a new enquiry. Maybe the best solution is not AI at all.

Why only 10?

Ten is honestly all we can do properly.

Depth over volume

The care is the point

A smaller group lets us do the work properly.

This does not work with 100 businesses. We want to understand each operation properly, map your processes and find the real bottlenecks before deciding what technology should solve them.

We also want to personally support each business as EaseFIT is introduced.

Understand the operation

Map the way your members, team and daily work actually move.

Find the real bottleneck

Separate the important problem from the noise and workarounds.

Introduce it properly

Support your team as EaseFIT becomes part of the day-to-day.

What we ask from you

You do not need to understand software. Show us what is repetitive, what frustrates your staff, where members get stuck and the workarounds you have created to keep things running.

We bring the product and AI expertise. You bring the business expertise and honest feedback about what would genuinely make your business easier to run.

Apply

Want to help shape EaseFIT?

Tell us a little about how you currently operate, and we will see whether EaseFIT is a good fit for the founding group.

Only 10 businesses will be selected.

A direct conversation with people building the product.

What happens next